{"id":35496,"date":"2025-09-04T03:27:35","date_gmt":"2025-09-04T02:27:35","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35496"},"modified":"2025-09-04T03:27:39","modified_gmt":"2025-09-04T02:27:39","slug":"uniqlo-steadies-at-11th-in-global-apparel-ranking","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/uniqlo-steadies-at-11th-in-global-apparel-ranking","title":{"rendered":"UNIQLO steadies at 11th in global apparel ranking"},"content":{"rendered":"\n<p><strong><em>New Brand Finance data reveals strong brand strength and international expansions are driving Uniqlo\u2019s continued success<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UNIQLO remains as the sole Japanese brand in the global apparel ranking<\/strong><\/li>\n\n\n\n<li><strong>Chanel has overtaken Louis Vuitton to become the most valuable apparel brand<\/strong><\/li>\n\n\n\n<li><strong>Nike emerges as the strongest apparel brand globally<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TOKYO, 4 September 2025<\/strong> \u2013 <strong>UNIQLO<\/strong> (brand value up 11% to USD10.1 billion) continues to stand tall as the sole Japanese brand in the global apparel rankings, in addition to being ranked as the 11th most valuable in the sector for the second consecutive year, according to the latest <a href=\"https:\/\/brandirectory.com\/reports\/apparel\" target=\"_blank\" rel=\"noopener\">Apparel 50<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>The retailer\u2019s brand value increase is underpinned by stronger brand strength, robust financial performance, and growing international demand.<strong><\/strong><\/p>\n\n\n\n<p>Brand Finance\u2019s market research data reveals that Uniqlo continues to strengthen its global presence, with a Brand Strength Index (BSI) score of 68.5\/100 and an AA- brand strength rating. Despite a decline in BSI, the brand continues to stand out as a preferred option among consumers, with its strong appeal and reputation helping to reinforce loyalty. This momentum is particularly evident in the Japanese market, where the brand continues to perform well.<\/p>\n\n\n\n<p><strong>Alex Haigh, Managing Director Asia-Pacific, Brand Finance, <\/strong>commented:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c<strong>UNIQLO<\/strong>\u2019s consistent growth reflects its ability to balance strong performance in its home market with ambitious international expansion. By combining affordability with quality and innovation, the brand has carved out a unique position that resonates with consumers worldwide.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Global Insights<\/strong><\/p>\n\n\n\n<p><strong>Nike emerges as the strongest apparel brand globally, <\/strong>with a BSI score of 94.7\/100.<\/p>\n\n\n\n<p><strong>Chanel has overtaken Louis Vuitton<\/strong> to become the world\u2019s most valuable apparel brand, following a 45% increase in brand value to USD37.9 billion.<\/p>\n\n\n\n<p>UK sportswear brand <strong>Reebok<\/strong> <strong>is the fastest-growing apparel brand in 2025<\/strong>, with its brand value rising 79% to USD1.7 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data reveals strong brand strength and international expansions are driving Uniqlo\u2019s continued success TOKYO, 4 September 2025 \u2013 UNIQLO (brand value up 11% to USD10.1 billion) continues to stand tall as the sole Japanese brand in the global apparel rankings, in addition to being ranked as the 11th most valuable in the [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[144,12,11,47],"class_list":["post-35496","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-apparel","tag-brand-valuation","tag-featured","tag-japan"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35496"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35496\/revisions"}],"predecessor-version":[{"id":35498,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35496\/revisions\/35498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35496"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}