{"id":35499,"date":"2025-09-04T11:02:06","date_gmt":"2025-09-04T10:02:06","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35499"},"modified":"2025-09-04T11:11:05","modified_gmt":"2025-09-04T10:11:05","slug":"austrian-brands-charge-ahead-with-red-bull-at-the-front","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/austrian-brands-charge-ahead-with-red-bull-at-the-front","title":{"rendered":"Austrian brands charge ahead with Red Bull at the front"},"content":{"rendered":"\n<p><strong><em>New research from Brand Finance reveals sectoral strengths and consumer trust driving Austria\u2019s top brand\u2019s brand value to \u20ac40 billion<\/em><\/strong><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Austria\u2019s top 25 brands grow 14% year-on-year, outpacing Germany and Switzerland<\/strong><\/li>\n\n\n\n<li><strong>Red Bull leads: Brand valued at \u20ac9 billion, tops sustainability perceptions<\/strong><\/li>\n\n\n\n<li><strong>Erste up 40% to \u20ac6 billion, ranked Austria\u2019s strongest brand<\/strong><\/li>\n\n\n\n<li><strong>Billa: Fastest-growing Austrian brand, soaring 70% to \u20ac2 billion<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>VIENNA, 3 Sept 2025 <\/strong>\u2013 A majority of Austria\u2019s top 25 most valuable brands demonstrated upward trends in 2025, with the collective brand value rising by 14% to \u20ac40 billion, according to the latest <a href=\"https:\/\/brandirectory.com\/reports\/austria\" target=\"_blank\" rel=\"noopener\">Austria 25 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>&nbsp;Brand Finance research also reveals that Austria\u2019s brand value growth significantly outpaces that of neighbouring German-speaking markets, Germany and Switzerland, highlighting Austria\u2019s exceptional brand momentum in the region.<strong>Red Bull<\/strong> remains Austria\u2019s most valuable brand ranked with its value rising 11% to \u20ac8.7 billion. The energy drink giant continues to expand its global footprint, supported by sports sponsorships, digital campaigns, and sustainability initiatives. Recent efforts include investments in recyclable packaging and low-carbon logistics, reinforcing its reputation as both a marketing powerhouse and a brand attuned to consumer expectations on sustainability.<\/p>\n\n\n\n<p>Reflecting this, Brand Finance\u2019s research data also ranks Red Bull as the Austrian brand with the highest Sustainability Perceptions Value (SPV) at EUR887.8 million and with the largest positive gap value of EUR304.2 million. This suggests the brand outperforms public perception and could unlock further brand value through improved sustainability communications.<\/p>\n\n\n\n<p><strong>Erste<\/strong> bank, the second most valuable Austrian brand this year, recorded a 40% increase in its brand value to \u20ac6.1 billion. This surge reflects its outstanding brand strength as it scores highly across all key consumer metrics, including credibility and appeal, familiarity and recognition, and advocacy, according to Brand Finance\u2019s market research. As Austria\u2019s first savings bank and the central institution of the Sparkassengruppe, Erste combines heritage with innovation through its widely used digital platform \u201cGeorge.\u201d Meanwhile, <strong>Raiffeisen Bank International (RBI)<\/strong> reinforced the strength of Austria\u2019s banking sector, ranking as the third most valuable brand with a 39% rise to EUR3.1 billion.<\/p>\n\n\n\n<p>The fastest-growing Austrian brand of 2025 is <strong>Billa <\/strong>(brand value up 70% to \u20ac2 billion). Entering the top 10 for the first time with a 6 spot leap to rank 5<sup>th<\/sup>, the supermarket chain\u2019s success is tied to REWE Group\u2019s robust performance across Central and Eastern Europe. In Bulgaria, sales rose 15% in 2023 to \u20ac725 million as customer numbers grew 5.4% and the growth momentum continued into 2024 with double-digit brand value growth.<\/p>\n\n\n\n<p>Meanwhile, Erste also takes the crown as Austria\u2019s strongest brand ranked this year backed by deep consumer trust and advocacy. <strong>\u00d6BB<\/strong> follows in second place, with brand value up 26% to \u20ac1.8 billion. It remains one of Europe\u2019s most reliable railway operators, with punctuality rates near 94%. According to Brand Finance research, \u00d6BB scores highly in the reputation metrics, underscoring its credibility and popularity among locals. \u00a0Insurance brand <strong>Wiener St\u00e4dtische<\/strong> ranks third, its brand value up 30% to \u20ac440 million, supported by higher premiums and a rebound in profits.<\/p>\n\n\n\n<p>A new entrant this year under the Leisure &amp; Tourism sector, <strong>Bwin<\/strong> debuts with a brand value of \u20ac489 million, reflecting the rise of digital betting and gaming brands in Austria\u2019s economy.<\/p>\n\n\n\n<p>Overall, 15 brands in the ranking have recorded growth. These brands span across 14 different sectors, highlighting the diversity and sectoral strengths driving Austrian brands\u2019 positive performance in 2025.<a id=\"_msocom_1\"><\/a><a id=\"_msocom_2\"><\/a><a id=\"_msocom_4\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_13\"><\/a>Looking at BSI for OBB: it's the train operator for Austria and is therefore well known and is a credible brand as we can see with high scores in reputation. A reputation that has been carrying forward by being punctual.<\/p>\n\n\n\n<p><strong><strong>Cristobal Pohle Vazquez, Associate Director, Brand Finance<\/strong>, commented:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"Austrian brands are showing remarkable resilience and momentum this year, with the rankings collective value rising by 14%, outpacing larger neighbours in the DACH region. This growth reflects not just the success of a few market leaders, but a broad story of sectoral strength, from banking and retail to transport and leisure. The depth and diversity of Austria\u2019s brand landscape give it a true competitive edge, supporting sustainable growth in a challenging global environment, inspiring confidence both at home and abroad.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Other Notable Mentions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bank Austria<\/strong>: Brand value up <strong>63% to \u20ac944 million<\/strong>, benefitting from lending growth and a strong branch network.<\/li>\n\n\n\n<li><strong>Novomatic<\/strong>: Debuted in the top 10, increasing <strong>53% to \u20ac1.6 billion<\/strong>, bolstered by international expansion and digital gaming innovation<\/li>\n\n\n\n<li><strong>XXXLutz<\/strong>: Grew <strong>38% to \u20ac1 billion<\/strong>, becoming Austria\u2019s 11<sup>th<\/sup> \u201cbillionaire brand\u201d driven by acquisitions and European retail expansion.<\/li>\n\n\n\n<li><strong>UNIQA<\/strong>: Increased <strong>21% to \u20ac1.5 billion<\/strong>, thanks to premium growth in property and casualty insurance and improved profits.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from Brand Finance reveals sectoral strengths and consumer trust driving Austria\u2019s top brand\u2019s brand value to \u20ac40 billion VIENNA, 3 Sept 2025 \u2013 A majority of Austria\u2019s top 25 most valuable brands demonstrated upward trends in 2025, with the collective brand value rising by 14% to \u20ac40 billion, according to the latest Austria [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[352,12,11],"class_list":["post-35499","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-austria","tag-brand-valuation","tag-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35499"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35499\/revisions"}],"predecessor-version":[{"id":35505,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35499\/revisions\/35505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35499"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}