{"id":35568,"date":"2025-09-05T15:07:01","date_gmt":"2025-09-05T14:07:01","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&#038;p=35568"},"modified":"2025-10-21T12:29:44","modified_gmt":"2025-10-21T11:29:44","slug":"brand-finance-at-the-city-nation-place-global-conference-2025","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-at-the-city-nation-place-global-conference-2025","title":{"rendered":"Brand Finance at the City Nation Place Global Conference 2025"},"content":{"rendered":"\n<p>Brand Finance continues its long-standing partnership with City Nation Place for the seventh year running, programmed as an official sponsor of the&nbsp;<strong>City Nation Place Global Conference 2025<\/strong>.<\/p>\n\n\n\n<p>City Nation Place brings together nation branding and foreign office teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies and economic development teams.&nbsp;<\/p>\n\n\n\n<p>Hosted at County Hall in London, the conference will bring together senior place leaders from across the world to discuss how to leverage a place brand strategy to maximise results.<\/p>\n\n\n\n<p>Brand Finance will host a&nbsp;<strong>Breakout Session<\/strong>:<em>&nbsp;<\/em><strong>'Putting a value on a Place Brand' on Thursday, 6th November at 12.25.<\/strong><\/p>\n\n\n\n<p>Place brand marketers are often asked to justify their budgets by political decision-makers, business stakeholders, and the public. Perception and performance data is key to calculating ROI but might not be enough to convince those looking for clear financial impact. Quantifying what your place brand is worth and where the value is coming from is the definitive way to demonstrate the impact of your marketing and branding efforts and a useful guide for your spending strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how to put a financial value on your branding and marketing efforts<\/li>\n\n\n\n<li>Learn about internationally approved, holistic methodology linking perceptions, performance, and financial value<\/li>\n\n\n\n<li>Hear from your peers how they are using place brand valuation in their work<\/li>\n<\/ul>\n\n\n\n<p>Brand Finance will be joined by David Downs, CEO at New Zealand Story, Todd Babiak, CEO, Brand Gold Coast, and Larissa Perdomo, Brand Manager, Uruguay XXI, who will participate in a panel discussion.<\/p>\n\n\n\n<p>We will also host a\u00a0<strong>Roundtable Discussion:<em>\u00a0'Navigating and leveraging place-to-place partnerships to build your own place brands'<\/em><\/strong>\u00a0<strong>on the same day<\/strong>\u00a0<strong>at 14.15<\/strong>.<\/p>\n\n\n\n<p>Click&nbsp;<strong><a href=\"https:\/\/www.citynationplace.com\/global\/agenda\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>&nbsp;to view the full conference programme and book your tickets <strong><a href=\"https:\/\/na.eventscloud.com\/ereg\/index.php?eventid=845984&amp;discountcode=Partner25\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>, entering the code&nbsp;<strong>Partner25<\/strong>&nbsp;at checkout for an exclusive 25% network discount.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance continues its long-standing partnership with City Nation Place for the seventh year running, programmed as an official sponsor of the&nbsp;City Nation Place Global Conference 2025. City Nation Place brings together nation branding and foreign office teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies and economic development teams.&nbsp; Hosted at [&hellip;]<\/p>\n","protected":false},"featured_media":35717,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-35568","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35568"}],"version-history":[{"count":5,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35568\/revisions"}],"predecessor-version":[{"id":36167,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35568\/revisions\/36167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/35717"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35568"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}