{"id":35739,"date":"2025-10-03T12:29:11","date_gmt":"2025-10-03T11:29:11","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=event&#038;p=35739"},"modified":"2025-10-03T12:29:12","modified_gmt":"2025-10-03T11:29:12","slug":"brand-finance-at-aix-marseille-university-nation-branding-presentation","status":"publish","type":"event","link":"https:\/\/brandfinance.com\/events\/brand-finance-at-aix-marseille-university-nation-branding-presentation","title":{"rendered":"Brand Finance at Aix-Marseille University\u00a0- Nation Branding Presentation"},"content":{"rendered":"\n<p>On <strong>2nd October<\/strong>, <strong>Konrad Jagodzinski<\/strong>, Place Branding Director at Brand Finance, delivered an online guest lecture to Master\u2019s students in Digital Communication and Place Branding at <strong>Aix-Marseille University<\/strong>. The session was hosted by <strong>Professor David Goldie<\/strong>, Course Director for the Master\u2019s Degree in Digital Information and Communication of Organisations and Media (International Option, from 2024).<\/p>\n\n\n\n<p>Konrad introduced students to the methodology behind the <strong><a href=\"https:\/\/brandirectory.com\/softpower\" target=\"_blank\" rel=\"noopener\">Global Soft Power Index<\/a><\/strong>, emphasizing the importance of robust measurement in understanding a nation\u2019s global influence. He demonstrated how governments, investment promotion agencies, and tourism boards apply these insights to shape effective strategies.<\/p>\n\n\n\n<p>The lecture also explored the critical role of communications in place branding, illustrated through valuation examples and case studies. Konrad concluded with a guiding principle for students and practitioners alike: <em>\u201ccreate your own story before someone else tells it.\u201d<\/em><\/p>\n\n\n<div id=\"div_block-237-631\" class=\"ct-div-block \" ><div id=\"new_columns-37-7143\" class=\"ct-new-columns\" ><div id=\"div_block-38-7143\" class=\"ct-div-block\" ><img decoding=\"async\"  id=\"image-231-631\" alt=\"\" src=\"https:\/\/static.brandfinance.com\/wp-content\/uploads\/2025\/02\/COVER-brand-finance-soft-power-index-scaled.jpg\" class=\"ct-image\"\/><\/div><div id=\"div_block-39-7143\" class=\"ct-div-block\" ><a id=\"link-28-7143\" class=\"ct-link\" href=\"https:\/\/brandirectory.com\/softpower\/\" target=\"_blank\" rel=\"noopener\"><h5 id=\"headline-220-631\" class=\"ct-headline\">GLOBAL SOFT POWER INDEX 2025<\/h5><div id=\"text_block-222-631\" class=\"ct-text-block\" >Explore the findings of the world's most comprehensive research study on perceptions of nation brands, presented in a downloadable report and an interactive dashboard.<\/div><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>On 2nd October, Konrad Jagodzinski, Place Branding Director at Brand Finance, delivered an online guest lecture to Master\u2019s students in Digital Communication and Place Branding at Aix-Marseille University. The session was hosted by Professor David Goldie, Course Director for the Master\u2019s Degree in Digital Information and Communication of Organisations and Media (International Option, from 2024). [&hellip;]<\/p>\n","protected":false},"featured_media":17583,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-35739","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/event"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35739"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35739\/revisions"}],"predecessor-version":[{"id":35741,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/event\/35739\/revisions\/35741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/17583"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35739"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}