{"id":35925,"date":"2025-10-13T14:41:53","date_gmt":"2025-10-13T13:41:53","guid":{"rendered":"https:\/\/brandfinance.com\/?p=35925"},"modified":"2025-10-13T14:43:29","modified_gmt":"2025-10-13T13:43:29","slug":"nfl-2025-the-dallas-cowboys-dominate-at-the-nfls-leading-brand","status":"publish","type":"post","link":"https:\/\/brandfinance.com\/insights\/nfl-2025-the-dallas-cowboys-dominate-at-the-nfls-leading-brand","title":{"rendered":"NFL 2025: The Dallas Cowboys dominate as the NFL's leading brand"},"content":{"rendered":"\n<p class=\"is-style-cta-report-link\">View the full <a href=\"https:\/\/brandirectory.com\/nfl\" data-type=\"link\" data-id=\"https:\/\/brandirectory.com\/nfl\" target=\"_blank\" rel=\"noopener\">Brand Finance NFL 2025<\/a> report here<\/p>\n\n\n\n<p>New data from Brand Finance reveals that the Dallas Cowboys remain the NFL's most valuable brand at USD3.0 billion, worth more than twice the runner-up, the Philadelphia Eagles. Brand Finance data also shows that the Cowboys, Eagles, and Kansas City Chiefs are the NFL's top three strongest brands. <\/p>\n\n\n\n<p><strong>Key highlights: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Philadelphia Eagles climb to second,<\/strong> with brand value up 10% to USD1.3 billion following Super Bowl success<\/li>\n\n\n\n<li>The<strong> Las Vegas Raiders rank third<\/strong> with brand value steady at USD1.2 billion<\/li>\n\n\n\n<li><strong>Total brand value of all 32 NFL teams fell 10% to USD26.5 billion<\/strong>, driven by lower revenue forecasts as long-term media deals stabilize<\/li>\n\n\n\n<li><strong>The combined enterprise value of all NFL franchises reaches almost a quarter of a trillion dollars at USD233 billion, <\/strong>with the Cowboys enterprise value leading at USD17.5 billion<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Hugo Hensley, Head of Sports Services, Brand Finance, commented:<\/strong><br><em>\u201cAlthough the combined brand value of all 32 NFL teams declined 10% this year to USD26.5 billion, the league remains a commercial behemoth. Attendance is at a 20-year high, sponsorship revenues are growing, and the NFL stands apart on the global stage. In brand value terms, its franchises are worth more than the Premier League and the NBA combined, and several times more than Europe\u2019s leading football leagues. The structural advantages of US leagues \u2013 centralized media rights, revenue sharing, and marketing franchises as global entertainment properties \u2013 continue to set the NFL apart.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Laurence Newell, Managing Director, Americas, Brand Finance, commented:<\/strong><br><em>\u201cThe results highlight the importance of brand as a driver of franchise value in the NFL. A strong brand not only fuels revenues from sponsorships, merchandise, and media rights, but it also attracts new fans, builds resilience during downturns, and sustains engagement beyond immediate on-field performance. For the NFL\u2019s leading teams, brand has become one of their most valuable assets \u2013 and one of their biggest sources of competitive advantage.\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Total brand value of all 32 NFL teams fell 10% to $26.5 billion, driven by lower revenue forecasts as long-term media deals stabilize.<\/p>\n","protected":false},"author":6,"featured_media":35927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-35925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-headline"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/35925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35925"}],"version-history":[{"count":5,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/35925\/revisions"}],"predecessor-version":[{"id":36181,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/posts\/35925\/revisions\/36181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/35927"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/categories?post=35925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}