{"id":35968,"date":"2025-10-15T03:25:42","date_gmt":"2025-10-15T02:25:42","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35968"},"modified":"2025-10-15T04:01:38","modified_gmt":"2025-10-15T03:01:38","slug":"petronas-double-win-aseans-most-valuable-and-strongest-oil-gas-brand-position-retained","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/petronas-double-win-aseans-most-valuable-and-strongest-oil-gas-brand-position-retained","title":{"rendered":"PETRONAS\u2019 double win: ASEAN\u2019s most valuable and strongest oil &amp; gas brand position retained"},"content":{"rendered":"\n<p><strong><em>New Brand Finance data reveals Malaysia remains a dominant player,<\/em><\/strong> <strong><em>contributing 19% of the region\u2019s total brand value<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fastest-growing ASEAN brand champion: Malaysia Airline's value triples<\/strong><\/li>\n\n\n\n<li><strong>Maybank ranks among ASEAN\u2019s top 10 most valuable brands&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>KPJ Healthcare emerges as ASEAN\u2019s fastest-growing healthcare brand<\/strong><\/li>\n\n\n\n<li><strong>PETRONAS tops the 2025 Sustainability Perceptions Index in ASEAN<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>KUALA LUMPUR, 15th October 2025<\/strong> \u2013 <strong>PETRONAS<\/strong> (brand value down 1% to USD14.4 billion) retained&nbsp;its position as the most valuable&nbsp;and strongest oil &amp; gas&nbsp;brand in the region this year, according to the latest <a href=\"https:\/\/brandirectory.com\/reports\/asean\" target=\"_blank\" rel=\"noopener\">ASEAN 500 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.<\/p>\n\n\n\n<p>Outside of the oil and gas sector, PETRONAS ranks as ASEAN\u2019s second most valuable brand out of 500 featured in the rankings. The slight dip in its brand value this year is largely due to a decrease in net profit and revenue, driven by lower average realised oil and petroleum product prices, global market volatility, and the financial impact of divesting its stake in the Engen Group. Despite these challenges, PETRONAS, also the third strongest oil &amp; gas brand globally, has maintained its AAA- brand strength rating and recorded a Brand Strength Index (BSI) score of 83.7\/100. &nbsp;<\/p>\n\n\n\n<p>With a remarkable tripling of its brand value in 2025, <strong>Malaysia Airlines <\/strong>(brand value up 209% to USD607 million) has emerged as the fastest-growing brand in ASEAN. This extraordinary achievement reflects not only the airline\u2019s domestic resurgence but also its strengthened position within the region\u2019s highly competitive aviation and transport landscape.<\/p>\n\n\n\n<p>Meanwhile, also making it to the region\u2019s top 10 list of most valuable brands is&nbsp;Malaysia\u2019s largest bank,&nbsp;<strong>Maybank<\/strong>&nbsp;(brand value up 52% to&nbsp;USD5.2 billion),&nbsp;which leapt five places from&nbsp;15<em>th<\/em>&nbsp;last year. Its&nbsp;brand value surge is propelled by the successful execution of its M25+ strategy, with a strong emphasis on customer centricity, digital innovation, and regional expansion. Another significant contributor to this growth was Maybank's leadership in digital banking, which included the launch of the Money Lock feature aimed at enhancing customer security.&nbsp;<\/p>\n\n\n\n<p>Malaysia-based healthcare brand,<strong>&nbsp;KPJ Healthcare&nbsp;<\/strong>(brand value up 71% to USD211&nbsp;million),&nbsp;has recorded the most significant growth among&nbsp;its&nbsp;peers&nbsp;in ASEAN, reflecting the group\u2019s rapid evolution from a domestic private hospital operator to a regional leader in specialist, technology-driven care.&nbsp;The brand climbed 65 positions to be ranked at 231&nbsp;ranks&nbsp;among the brands in the region this year.&nbsp;<\/p>\n\n\n\n<p>Taking the crown as&nbsp;the fastest-growing insurance brand in ASEAN&nbsp;this year is&nbsp;<strong>Takaful Malaysia<\/strong> (brand value up 90% to USD310 million), climbing one rank to sixth among insurance brands in the region. Takaful Malaysia delivered a commendable performance in 2024, recording a 9% increase in profit after zakat and tax and a 22% growth in takaful revenue, driven by solid contributions from its core business portfolios in bancatakaful, treasury, employee benefits, and general takaful.<\/p>\n\n\n\n<p><strong>Alex Haigh, Managing Director of Brand Finance Asia Pacific, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201cMalaysia has proven once again that its brands are not only leaders at home but also powerhouses across ASEAN. <strong>PETRONAS<\/strong>, <strong>Maybank<\/strong>, <strong>Malaysia Airlines<\/strong>, <strong>KPJ Healthcare, Takaful Malaysia <\/strong>and others are showcasing how strategic innovation and cultural relevance can fuel sustainable growth on the regional stage.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p>The <a href=\"https:\/\/brandirectory.com\/reports\/sustainability-perceptions-index\" target=\"_blank\" rel=\"noopener\">Sustainability Perceptions Index 2025 report<\/a> by Brand Finance quantifies the financial value of sustainability perceptions and highlights the gaps between brand reputation and actual ESG performance. The 2025 Sustainability Perceptions Index finds that among ASEAN brands ranked this year<strong>, PETRONAS<\/strong> leads with its Sustainability Perceptions Value (SPV) standing at USD1.3 billion.<\/p>\n\n\n\n<p>The <strong>Brand Guardianship Index (BGI)<\/strong>, which assesses how effectively CEOs manage and grow their companies\u2019 brands while driving long-term value creation, is also featured in the ASEAN 500 report. Among the top brand guardians from the region this year are <strong>Khairussaleh Ramli<\/strong>, CEO of Maybank, and <strong>Tengku Muhammad Taufik<\/strong>, CEO of PETRONAS, ranking third and sixth respectively.<\/p>\n\n\n\n<p>The ASEAN 500 rankings for 2025 showcase the remarkable brand value growth across Southeast Asia, underscoring a dynamic period of economic transformation, digital innovation, and regional integration. The total brand value of ASEAN stands at <strong>USD306.6 billion<\/strong>, reflecting the scale of this collective growth with top Malaysian brands accounting for USD59.0 billion (19%) in value.<\/p>\n\n\n\n<p><strong>Other highlights from the Brand Finance ASEAN 500 2025 report include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AirAsia&nbsp;<\/strong>(brand value up 66% to USD1.9 billion):&nbsp;Retained&nbsp;its&nbsp;position&nbsp;as&nbsp;the second most valuable ASEAN airline brand,&nbsp;besides&nbsp;being&nbsp;the&nbsp;11th strongest airline brand globally,&nbsp;supported&nbsp;by&nbsp;a BSI score of 84.2\/100 and an AAA- brand strength rating<strong>.<\/strong><\/li>\n\n\n\n<li>Ranked among the region's top three most valuable airport brand, <strong>Malaysia Airports <\/strong>(brand value up 83% to USD184 million) has staged an impressive recovery, driven by surging passenger traffic, enhanced commercial offerings, and operational efficiency gains. \u00a0<\/li>\n\n\n\n<li>Among the region\u2019s top 10 banking brands is&nbsp;<strong>CIMB&nbsp;Group<\/strong>&nbsp;(brand value up 20% to USD2.5 billion). The brand&nbsp;has advanced its regional integration and digital transformation strategy, solidifying its position as a pan-ASEAN banking brand.<\/li>\n\n\n\n<li>The&nbsp;diversified sector\u2019s&nbsp;second&nbsp;most valuable brand in the region is&nbsp;<strong>Sime Darby&nbsp;<\/strong>(brand value up 6% to&nbsp;USD2.3 billion), driven by strong performances in the industrial sector, particularly in Australia, and its automotive businesses across Malaysia, Singapore, and Taiwan.&nbsp;<\/li>\n\n\n\n<li>Malaysia\u2019s most valuable insurance brand, <strong>Etiqa<\/strong> (brand value up 83% to USD1.1 billion) takes up the third position among insurance brands in ASEAN.<\/li>\n\n\n\n<li>Malaysia\u2019s <strong>Berjaya Land\u00a0<\/strong>(brand value up 12% to\u00a0USD451\u00a0million)\u00a0retained\u00a0its position as the most valuable hotel brand in ASEAN.<\/li>\n\n\n\n<li>The region\u2019s&nbsp;second most valuable leisure &amp; tourism brand is&nbsp;<strong>Genting<\/strong>&nbsp;(brand value up 37% to USD4.9 billion) while<strong> Berjaya <\/strong>(brand value up 27% to USD688 million) and <strong>Magnum <\/strong>(brand value up 7% to USD169 million) continue to strengthen their presence in the leisure and tourism sector within ASEAN.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New Brand Finance data reveals Malaysia remains a dominant player, contributing 19% of the region\u2019s total brand value KUALA LUMPUR, 15th October 2025 \u2013 PETRONAS (brand value down 1% to USD14.4 billion) retained&nbsp;its position as the most valuable&nbsp;and strongest oil &amp; gas&nbsp;brand in the region this year, according to the latest ASEAN 500 2025 report [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[322,12,11,40],"class_list":["post-35968","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-asean","tag-brand-valuation","tag-featured","tag-malaysia"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35968"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35968\/revisions"}],"predecessor-version":[{"id":35975,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35968\/revisions\/35975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35968"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}