{"id":35977,"date":"2025-10-15T03:44:21","date_gmt":"2025-10-15T02:44:21","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35977"},"modified":"2025-10-15T03:44:22","modified_gmt":"2025-10-15T02:44:22","slug":"vinpearl-crowned-aseans-strongest-brand-of-the-year","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/vinpearl-crowned-aseans-strongest-brand-of-the-year","title":{"rendered":"Vinpearl crowned ASEAN\u2019s strongest brand of the year"},"content":{"rendered":"\n<p><strong><em>Brand Finance data reveals Vietnamese brands contribute 12% ($38.1 billion) of ASEAN\u2019s total brand value, led by banking and telecom-driven digital growth<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vietcombank ranks as ASEAN\u2019s third strongest brand with an AAA+ rating<\/strong><\/li>\n\n\n\n<li><strong>Viettel Group clinches fourth place among ASEAN\u2019s most valuable brands in 2025<\/strong><\/li>\n\n\n\n<li><strong>Techcombank and MB stand strong among top 50 brands in the region<\/strong><\/li>\n\n\n\n<li><strong>Vinamilk remains as ASEAN\u2019s most valuable food brand<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>HO CHI MINH, 15th October 2025<\/strong> \u2013 Vietnam\u2019s leading&nbsp;hospitality&nbsp;and resort brand,<strong>&nbsp;Vinpearl<\/strong>&nbsp;(brand value&nbsp;at&nbsp;USD204 million)&nbsp;climbed up two spot to&nbsp;achieve the significant milestone of becoming the strongest brand in the region, according to the latest <a href=\"https:\/\/brandirectory.com\/reports\/asean\" target=\"_blank\" rel=\"noopener\">ASEAN 500 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy.&nbsp; &nbsp;<\/p>\n\n\n\n<p>Vinpearl stands out with a&nbsp;Brand Strength Index&nbsp;(BSI)&nbsp;score of 97.5\/100, and an&nbsp;AAA+&nbsp;brand strength&nbsp;rating based on Brand Finance\u2019s Vietnamese consumer&nbsp;market&nbsp;research.&nbsp;The research in&nbsp;Vietnam&nbsp;highlights Vinpearl\u2019s&nbsp;strong performance,&nbsp;supported&nbsp;by high price acceptance, strong brand&nbsp;awareness, and a solid reputation.&nbsp;<\/p>\n\n\n\n<p>One of Vietnam\u2019s largest and most established financial institutions,<strong>\u00a0Vietcombank\u00a0<\/strong>(brand value up 16% to USD2.4 billion) ranks as the third strongest brand in\u00a0ASEAN\u00a0after going up three ranks compared to the ranking in 2024.\u00a0It\u00a0has achieved a BSI score of 95.3\/100, and an AAA+\u00a0brand strength\u00a0rating.\u00a0The financial giant also takes the title of\u00a0being\u00a0the fourth strongest banking brand globally.<\/p>\n\n\n\n<p>The brand\u2019s performance is attributed to its high visibility and familiarity, reflecting its market leadership and nationwide presence. According to Brand&nbsp;Finance\u2019s market research,&nbsp;Vietcombank&nbsp;also excels in consumer trust and emotional connection, supported by top-tier digital banking services and customer experience.&nbsp;<\/p>\n\n\n\n<p>A dominant force in Vietnam's telecommunications sector<strong>,&nbsp;Viettel Group&nbsp;<\/strong>(brand value at USD7.4 billion)&nbsp;slipped one place to rank fourth among most ASEAN\u2019s valuable brands.&nbsp;The&nbsp;brand\u2019s strong market position is reinforced by its continuous investments in technology and strategic partnerships,&nbsp;helping&nbsp;expand its footprint in the digital economy and&nbsp;maintain&nbsp;leadership in the industry.&nbsp;<\/p>\n\n\n\n<p>The sixth most valuable airline brand in ASEAN&nbsp;this year&nbsp;is&nbsp;<strong>Vietjet Air<\/strong>&nbsp;(brand value up 11% to USD417 million).&nbsp;The carrier\u2019s revenue growth is driven by increasing&nbsp;aircraft&nbsp;capacity and a rapidly expanding flight network, now spanning more than 149 routes, including 38 domestic and 111&nbsp;international. With a modern fleet of over 105&nbsp;aircraft&nbsp;(including&nbsp;Vietjet&nbsp;Thailand), the airline is pursuing transcontinental expansion while advancing sustainability with new-generation&nbsp;aircraft.&nbsp;<\/p>\n\n\n\n<p><strong>MB<\/strong> (brand value up 87% to USD1.6 billion) stands out as the fastest-growing banking brand among the 80 banking brands in the ASEAN 500 ranking. The bank\u2019s digital-first strategy and expansion into SME and corporate banking have driven this impressive growth.<\/p>\n\n\n\n<p><strong>Vinamilk&nbsp;<\/strong>(brand value&nbsp;at&nbsp;USD2.6 billion)&nbsp;remains&nbsp;as&nbsp;ASEAN\u2019s most valuable food brand, though softer consumption trends and rising competition have weighed on performance. These challenges, both at home and abroad, have dampened investor confidence despite the brand\u2019s strong legacy and market leadership.&nbsp;<\/p>\n\n\n\n<p><strong>Alex Haigh, Managing Director of Brand Finance Asia Pacific, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201c<\/em><em>Vietnam\u2019s top brands are showcasing how resilience and innovation fuel growth. From <\/em><strong><em>Vinpearl<\/em><\/strong><em>\u2019s rise as ASEAN\u2019s strongest brand to <\/em><strong><em>Vietcombank<\/em><\/strong><em>, <strong>Techcombank<\/strong><\/em><strong><em> <\/em><\/strong><em>and <\/em><strong><em>MB<\/em><\/strong><em>\u2019s upward momentum in banking, and <\/em><strong><em>Viettel<\/em><\/strong><em>\u2019s leadership in digital connectivity, Vietnam\u2019s brand landscape reflects the country\u2019s accelerating economic transformation and technological strength.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p>The 2025 edition of the ASEAN 500 rankings showcase the remarkable brand value growth across Southeast Asia, underscoring a dynamic period of economic transformation, digital innovation, and regional integration. The total brand value of ASEAN stands at <strong>USD306.6 billion<\/strong>, reflecting the scale of this collective growth. From the total, top brands from the Vietnam stand at USD38.1 billion (12%) from the total ranking, with a surge among banking and telecom brands underscoring the country\u2019s rapid digital transformation. &nbsp;<\/p>\n\n\n\n<p>Among the top six brand guardians in ASEAN is Tao Duc Thang (CEO of <strong>Viettel<\/strong>) who ranked fourth this year. His leadership is defined by a strong focus on the B2B sector, excelling in \u2018strategy and vision\u2019, \u2018long-term value focus\u2019, and \u2018understanding brand and reputation\u2019. Thang also ranks second globally among brand guardians in the telecommunications sector, affirming Viettel\u2019s stature as a leader in digital connectivity and transformation.<\/p>\n\n\n\n<p><strong>Other highlights from the Brand Finance ASEAN 500 2025 report include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Techcombank<\/strong> (brand value up 12% to USD1.6 billion) stands out among top 50 banking brands in the region with impressive growth, driven by its strong market positioning and successful digitalisation initiatives.<\/li>\n\n\n\n<li><strong>FPT <\/strong>(brand value up 18% to USD1.2 billion) sees significant growth, underpinned by expanding digital services and technological innovations.<a id=\"_msocom_1\"><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance data reveals Vietnamese brands contribute 12% ($38.1 billion) of ASEAN\u2019s total brand value, led by banking and telecom-driven digital growth HO CHI MINH, 15th October 2025 \u2013 Vietnam\u2019s leading&nbsp;hospitality&nbsp;and resort brand,&nbsp;Vinpearl&nbsp;(brand value&nbsp;at&nbsp;USD204 million)&nbsp;climbed up two spot to&nbsp;achieve the significant milestone of becoming the strongest brand in the region, according to the latest ASEAN [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[322,342,11,43],"class_list":["post-35977","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-asean","tag-brand-valuation-2","tag-featured","tag-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35977"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35977\/revisions"}],"predecessor-version":[{"id":35979,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35977\/revisions\/35979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35977"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}