{"id":35989,"date":"2025-10-15T04:06:45","date_gmt":"2025-10-15T03:06:45","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35989"},"modified":"2025-10-15T04:28:04","modified_gmt":"2025-10-15T03:28:04","slug":"bdo-joins-the-elite-now-among-aseans-top-10-banking-brands","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/bdo-joins-the-elite-now-among-aseans-top-10-banking-brands","title":{"rendered":"BDO joins the elite, now among ASEAN\u2019s top 10 banking brands"},"content":{"rendered":"\n<p><strong><em>Brand Finance\u2019s latest regional data reveals top Philippine brands hold a collective value of $32.3 billion, driven by growth in banking, retail, and utilities sectors<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cebu Pacific ranked as strongest airline brand in the region<\/strong><\/li>\n\n\n\n<li><strong>Jollibee Group sweeps top three in ASEAN restaurant rankings<\/strong><\/li>\n\n\n\n<li><strong>SM Supermalls: Strongest retail brand in the region<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>MANILA, 15th October 2025<\/strong> \u2013 <strong>BDO<\/strong> (brand value up 48% to USD3.7 billion) joined the elite as it is now among the region\u2019s top 10 most valuable banking brands this year, according to the latest <a href=\"https:\/\/brandirectory.com\/reports\/asean\" target=\"_blank\" rel=\"noopener\">ASEAN 500 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy. &nbsp;<\/p>\n\n\n\n<p>Ranked&nbsp;eighth&nbsp;among banking brands in ASEAN,&nbsp;BDO&nbsp;has&nbsp;emerged&nbsp;as the Philippines\u2019 dominant financial brand, recording the highest year-on-year growth among its peers. Its extensive branch network, digital banking initiatives, and consistent customer engagement have reinforced brand strength, while improved valuation metrics and investor confidence have positioned BDO as a resilient and trusted market leader in the Philippines.&nbsp;<\/p>\n\n\n\n<p>A standout performer in the airline sector, <strong>Cebu Pacific<\/strong>&nbsp;(brand value up 86% to USD386 million)&nbsp;is the strongest&nbsp;airline brand in ASEAN&nbsp;with&nbsp;a&nbsp;Brand Strength Index (BSI) score of&nbsp;89.1\/100 and an AAA brand strength rating. Its strong performance is reflected in its expanding operations, as Cebu Pacific became the first Philippine airline to reach a 100-aircraft fleet in 2025.<\/p>\n\n\n\n<p>Three brands&nbsp;of the&nbsp;Jollibee Group,&nbsp;namely&nbsp;<strong>Jollibee<\/strong>&nbsp;(brand value up 8% to USD2.5 billion),&nbsp;<strong>Mang&nbsp;Inasal&nbsp;<\/strong>(brand value up 1% to USD377 million)&nbsp;and&nbsp;<strong>Chowking<\/strong>&nbsp;(brand value up 4% to&nbsp;USD262&nbsp;million)&nbsp;conquer the top three position among the leading restaurant brands in ASEAN.&nbsp;<\/p>\n\n\n\n<p>Jollibee continues to be the Philippines\u2019 most loved brand, leading the market with its strong consumer connection, best-selling products, and impactful storytelling. With over 1,000 stores nationwide&nbsp;and being the&nbsp;largest fast-food chain in the country, it&nbsp;remains&nbsp;deeply embedded in Filipino culture through heartwarming campaigns&nbsp;like&nbsp;\u2018My&nbsp;Kwentong&nbsp;Jollibee\u2019&nbsp;and its commitment to delivering familiar, well-loved flavours.&nbsp;<\/p>\n\n\n\n<p>Meanwhile,&nbsp;Mang&nbsp;Inasal&nbsp;together with the&nbsp;Philippines&nbsp;Department of Tourism, kicked off the&nbsp;\u2018Love the Flavors, Love the Philippines\u2019&nbsp;campaign at the 2025 Sinulog Festival in Cebu City, which made their brand presence more visible and deeply connected to local culture and gastronomy tourism.&nbsp;<\/p>\n\n\n\n<p>Chowking&nbsp;has strengthened its standing as a pioneer of&nbsp;Chinese-Filipino&nbsp;fast food&nbsp;provider.&nbsp;Climbing&nbsp;up&nbsp;one spot, the brand now ranks as the third most valuable restaurant brand in&nbsp;ASEAN.&nbsp;Chowking&nbsp;continues to resonate with diners by combining familiar comfort with cultural flavour in a fast, accessible format.&nbsp;<\/p>\n\n\n\n<p><strong>Alex Haigh, Managing Director of Brand Finance Asia Pacific, commented:<\/strong><\/p>\n\n\n\n<p><em>\u201cThe Philippines\u2019 top brands are showcasing how market leadership can be built on both resilience and innovation. From <strong>BDO<\/strong>\u2019s rise into ASEAN\u2019s top 10 banks to <strong>Cebu Pacific<\/strong>\u2019s dominance in aviation, and <strong>Jollibee Group<\/strong>\u2019s sweep of the restaurant sector, Philippine brands are proving their ability to lead regionally while staying deeply connected to local culture and consumer trust.\u201d<\/em><\/p>\n\n\n\n<p><strong>SM Supermalls<\/strong> (new entrant at USD1.1 billion) with a BSI score of 95\/100 and AAA+ brand strength rating is the strongest retail brand in ASEAN. Brand Finance\u2019s market research highlights the supermarket\u2019s continued success is driven by its strong public perception, widespread trust, and consistent delivery of high-quality customer experiences in its home market.<\/p>\n\n\n\n<p><strong>Meralco<\/strong> (brand value up 9% to USD957 million) is among the most valuable utilities brands in ASEAN. The brand outperformed its 2024 targets, supported by a 21% increase in net income and a 6% growth in revenues. Brand Finance\u2019s analysis highlights that Meralco\u2019s resilience is driven by its strong operational performance, a dynamic local market, and its vital role in powering the Philippine economy.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-41df51f037309c5f0ab113b88bdcdfcd\">The 2025 edition of the ASEAN 500 rankings showcase the remarkable brand value growth across Southeast Asia, underscoring a dynamic period of economic transformation, digital innovation, and regional integration. <a>The total value of ASEAN\u2019s top 500 brands stand at <strong>USD306.6 billion while<\/strong> top brands from the Philippines account for 11% or USD32.3 billion, driven by its banking, retail, and utilities sectors.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance\u2019s latest regional data reveals top Philippine brands hold a collective value of $32.3 billion, driven by growth in banking, retail, and utilities sectors MANILA, 15th October 2025 \u2013 BDO (brand value up 48% to USD3.7 billion) joined the elite as it is now among the region\u2019s top 10 most valuable banking brands this [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[322,12,11,262],"class_list":["post-35989","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-asean","tag-brand-valuation","tag-featured","tag-philippines"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35989"}],"version-history":[{"count":2,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35989\/revisions"}],"predecessor-version":[{"id":35995,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35989\/revisions\/35995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35989"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}