{"id":35992,"date":"2025-10-15T04:19:52","date_gmt":"2025-10-15T03:19:52","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&#038;p=35992"},"modified":"2025-10-15T04:19:53","modified_gmt":"2025-10-15T03:19:53","slug":"bri-and-bank-mandiri-among-top-10-asean-brands","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/bri-and-bank-mandiri-among-top-10-asean-brands","title":{"rendered":"BRI and Bank Mandiri: Among top 10 ASEAN brands"},"content":{"rendered":"\n<p><strong><em>Brand Finance\u2019s latest data points to top Indonesian brands accounting for 17% or $53.2 billion in value, powered by a strong consumer economy<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BCA named the second strongest brand in ASEAN<\/strong><\/li>\n\n\n\n<li><strong>Indomie rises to second place among ASEAN food brands, reflecting global reach<\/strong><\/li>\n\n\n\n<li><strong>Pertamina holds firm as ASEAN\u2019s third most valuable oil &amp; gas brand<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>JAKARTA, 15th October 2025<\/strong> \u2013 Two of Indonesia\u2019s leading banking brands, <strong>BRI <\/strong>(brand value up 36% to USD7.3 billion) and <strong>Bank Mandiri<\/strong> (brand value up 52% to USD5.6 billion), are among the region\u2019s top 10 brands of 2025, according to the latest <a href=\"https:\/\/brandirectory.com\/reports\/asean\" target=\"_blank\" rel=\"noopener\">ASEAN 500 2025<\/a> report by Brand Finance, the world\u2019s leading brand valuation consultancy. &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Regionally, BRI&nbsp;ranks fifth&nbsp;this year,&nbsp;climbing&nbsp;up&nbsp;two places from seventh in 2024.&nbsp;Between 2022 and 2025, BRI\u2019s brand value has steadily grown, driven by its deep-rooted focus on financial inclusion, sustained support for Indonesia\u2019s Micro, Small, and Medium Enterprises (MSME) sector, and continued investments&nbsp;in digital transformation.<\/p>\n\n\n\n<p>Bank&nbsp;Mandiri&nbsp;moved up two positions&nbsp;to become the&nbsp;ninth&nbsp;most valuable brand in ASEAN&nbsp;in 2025.&nbsp;Its growth reflects more than just strong numbers as&nbsp;the&nbsp;bank&nbsp;is increasingly perceived as&nbsp;delivering&nbsp;strong&nbsp;financial results whilst&nbsp;remaining&nbsp;relevant&nbsp;to&nbsp;customers.&nbsp;Strong profits, rapid growth in corporate and wholesale lending, and ongoing digital expansions have strengthened its reputation as a reliable and forward-looking institution within&nbsp;Indonesia.&nbsp;Its broad national reach continues&nbsp;to&nbsp;help&nbsp;build trust, particularly among businesses&nbsp;and&nbsp;middle-market clients.<\/p>\n\n\n\n<p>Another leading banking brand in Indonesia, <strong>BCA <\/strong>(brand value up 42% to USD4.4 billion), slipped one spot from 2024 to rank as&nbsp;the second strongest brand in ASEAN. With a Brand Strength Index (BSI) score of 97.1\/100 and an&nbsp;AAA+&nbsp;brand strength rating,&nbsp;BCA is&nbsp;notably &nbsp;the strongest banking brand&nbsp;globally according to the <a href=\"https:\/\/brandirectory.com\/reports\/banking\" target=\"_blank\" rel=\"noopener\">Banking 500 2025<\/a> journal.<\/p>\n\n\n\n<p>Brand Finance\u2019s market research highlights BCA\u2019s continued success as driven by its strong public&nbsp;perception, widespread trust, and consistent delivery of high-quality customer experiences in its home market.<\/p>\n\n\n\n<p>The&nbsp;second most valuable food brand in the region,&nbsp;<strong>Indomie<\/strong>&nbsp;(brand value at USD1.3 billion),&nbsp;reflects&nbsp;its growing global influence and solid financial outlook. A revised positive revenue forecast for 2025, supported by its popularity across Asia, Africa, and the Middle East, has strengthened its valuation and positioned it as a rising force in the global food sector.&nbsp;<\/p>\n\n\n\n<p>In the energy sector, <strong>Pertamina<\/strong> (brand value down 15% to USD3.8 billion) retained its position as the region\u2019s third most valuable oil &amp; gas brand. Despite softer energy demands and market headwinds, Pertamina\u2019s continued scale demonstrates the balancing act dominant players face in navigating shifting conditions and stakeholder expectations.<\/p>\n\n\n\n<p><strong>Alex Haigh, Managing Director of Brand Finance Asia Pacific,<\/strong> commented:<\/p>\n\n\n\n<p><em>\u201cIndonesia\u2019s leading brands are demonstrating how scale, innovation, and consumer trust can translate into regional leadership. With <strong>BRI<\/strong> and <strong>Bank Mandiri<\/strong> breaking into ASEAN\u2019s top 10, <strong>BCA<\/strong> recognised as the world\u2019s strongest banking brand, and <strong>Indomie<\/strong> cementing its global influence, Indonesia is proving the strength of its consumer-driven economy. These brands are not just leaders at home but are increasingly shaping the competitive landscape across ASEAN and beyond.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-81a894f40fd106d9c9a8b61ca5c93c53\">The ASEAN 500 rankings for 2025 showcase the remarkable brand value growth across Southeast Asia, underscoring a dynamic period of economic transformation, digital innovation, and regional integration. The total brand value of ASEAN stands at <strong>USD306.6 billion<\/strong>, reflecting the scale of this collective growth with top Indonesian brands accounting for USD53.2 billion (17%) in value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance\u2019s latest data points to top Indonesian brands accounting for 17% or $53.2 billion in value, powered by a strong consumer economy JAKARTA, 15th October 2025 \u2013 Two of Indonesia\u2019s leading banking brands, BRI (brand value up 36% to USD7.3 billion) and Bank Mandiri (brand value up 52% to USD5.6 billion), are among the [&hellip;]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[322,12,11,186],"class_list":["post-35992","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-asean","tag-brand-valuation","tag-featured","tag-indonesia-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=35992"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35992\/revisions"}],"predecessor-version":[{"id":35994,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/35992\/revisions\/35994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=35992"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=35992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}