{"id":3912,"date":"2020-09-23T13:42:00","date_gmt":"2020-09-23T13:42:00","guid":{"rendered":"https:\/\/brandfinance.com\/insights\/brazil"},"modified":"2025-09-18T16:27:21","modified_gmt":"2025-09-18T15:27:21","slug":"brazil","status":"publish","type":"office","link":"https:\/\/brandfinance.com\/offices\/brazil","title":{"rendered":"Brazil"},"content":{"rendered":"

Brand Finance is the world\u2019s leading independent brand valuation consultancy, with offices in over 20 countries. Brand Finance was set up in 1996 with the aim of \u2018bridging the gap between marketing and finance quantifying the financial value of brands\u2019. For nearly 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line.<\/p>\n

Brand Finance helped craft the internationally recognised standard on Brand Valuation \u2013 ISO 10668, and the recently approved standard on Brand Evaluation \u2013 ISO 20671.<\/p>\n

Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales (ICAEW), and also the first brand valuation consultancy to join the International Valuation Standards Council (IVSC).<\/p>\n

Brand Finance\u2019s brand value rankings have been certified by the Marketing Accountability Standards Board (MASB) through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance.<\/p>\n

Brand Finance Brazil is servicing the Latin American market, with operations in S\u00e3o Paulo. Brand Finance Brazil focuses particularly on market research, technical brand valuation, strategic brand management, and marketing innovation, with additional support provided by the London headquarters and various offices globally.<\/p>\n

Brand Finance Brazil aims to transform the understanding, perception, and\u00a0practices regarding the valuation of intangibles in Latin America, by fostering long-term value-added relationships with our clients.<\/p>\n

Brand Finance \u00e9 a consultoria independente l\u00edder mundial em avalia\u00e7\u00e3o de marcas, com escrit\u00f3rios em mais de 20 pa\u00edses. A Brand Finance foi criada em 1996 com o objetivo de preencher a lacuna entre marketing e finan\u00e7as quantificando o valor financeiro das marcas\". Por mais de 24 anos.<\/em><\/p>\n\n