{"id":54,"date":"2020-07-17T17:27:58","date_gmt":"2020-07-17T17:27:58","guid":{"rendered":"http:\/\/3.10.166.108\/?page_id=54"},"modified":"2020-10-26T10:42:55","modified_gmt":"2020-10-26T10:42:55","slug":"brand-valuation","status":"publish","type":"page","link":"https:\/\/brandfinance.com\/consulting\/brand-valuation","title":{"rendered":"Brand Valuation"},"content":{"rendered":"<section id=\"section-1-624\" class=\" ct-section page-title-section\" style=\"background-image:url(https:\/\/brandfinance.com\/wp-content\/uploads\/2020\/10\/Brand-Valuation-1954x1200.jpg);background-size: cover;\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-6-624\" class=\"ct-div-block page-title-block\" ><h1 id=\"code_block-11-624\" class=\"ct-code-block\" >Brand Valuation<\/h1><div id=\"text_block-7-624\" class=\"ct-text-block page-subtitle\" ><span id=\"span-9-624\" class=\"ct-span\" ><\/span><\/div><\/div><\/div><\/section><section id=\"section-134-54\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><div id=\"new_columns-135-54\" class=\"ct-new-columns\" ><div id=\"div_block-136-54\" class=\"ct-div-block\" ><div id=\"text_block-137-54\" class=\"ct-text-block page-intro\" >Brand valuations are used for a variety of purposes, including tax, finance, and marketing. Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.<br><br>The principles of understanding brand value can also be applied to geographic brands, nation brands, sports teams and not-for-profit enterprises.<\/div><\/div><div id=\"div_block-138-54\" class=\"ct-div-block\" ><div id=\"_rich_text-139-54\" class=\"oxy-rich-text page-intro-questions\" ><ul>\r\n<li id=\"text_block-109-54\" class=\"ct-text-block intro-question\">How much is my brand worth?<\/li>\r\n<li id=\"text_block-110-54\" class=\"ct-text-block intro-question\">How much should I invest in marketing?<\/li>\r\n<li id=\"text_block-111-54\" class=\"ct-text-block intro-question\">How much damage does brand misuse cause? <\/li>\r\n<li id=\"text_block-112-54\" class=\"ct-text-block intro-question\">Am I tax compliant with the latest transfer pricing? <\/li>\r\n<li id=\"text_block-113-54\" class=\"ct-text-block intro-question\">How do I unlock value in a brand acquisition?<\/li>\r\n<\/ul><\/div><\/div><\/div><\/div><\/section><section id=\"section-71-54\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><h3 id=\"headline-92-54\" class=\"ct-headline\">Consulting Services<\/h3><nav id=\"_nav_menu-72-54\" class=\"oxy-nav-menu horizontal-menu oxy-nav-menu-dropdown-arrow\" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'><\/div><div class='oxy-nav-menu-hamburger-line'><\/div><div class='oxy-nav-menu-hamburger-line'><\/div><\/div><\/div><\/div><div class=\"menu-consulting-pages-container\"><ul id=\"menu-consulting-pages\" class=\"oxy-nav-menu-list\"><li id=\"menu-item-689\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-689\"><a href=\"https:\/\/brandfinance.com\/consulting\">Overview<\/a><\/li>\n<li id=\"menu-item-688\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-688\"><a href=\"https:\/\/brandfinance.com\/consulting\/brand-research\">Brand Research<\/a><\/li>\n<li id=\"menu-item-687\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-687\"><a href=\"https:\/\/brandfinance.com\/consulting\/brand-valuation\">Brand Valuation<\/a><\/li>\n<li id=\"menu-item-686\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-686\"><a href=\"https:\/\/brandfinance.com\/consulting\/brand-strategy\">Brand Strategy<\/a><\/li>\n<li id=\"menu-item-27661\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27661\"><a href=\"https:\/\/brandfinance.com\/consulting\/sponsorship\">Sponsorship Services<\/a><\/li>\n<li id=\"menu-item-30647\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30647\"><a href=\"https:\/\/brandfinance.com\/consulting\/sustainability-services\">Sustainability Services<\/a><\/li>\n<\/ul><\/div><\/nav><\/div><\/section><section id=\"section-121-54\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><h2 id=\"headline-9-54\" class=\"ct-headline \">How we can help<\/h2><div id=\"code_block-164-52\" class=\"ct-code-block\" >\n<div class=\"service-posts oxy-posts\">\n  \n  \n  <div class=\"oxy-post\">\n    <a href='\/contact-us?enquiry=Brand%20Impact%20Analysis' class=\"oxy-post-main-link shadow-box-link\">\n      <div class=\"oxy-post-box\">\n\n        <div class='service-icon'>\n                  <\/div>\n\n        <h5>Brand Impact Analysis<\/h5>\n        <div class='oxy-post-content'>\n          Quantify how your brand affects both revenue and cost drivers to improve your bottom line          <!-- <span class='read-more'> read more<\/span> -->\n        <\/div>\n      <\/div>\n    <\/a>\n  <\/div>\n  \n  \n  <div class=\"oxy-post\">\n    <a href='\/contact-us?enquiry=Tax%20%26%20Transfer%20Pricing' class=\"oxy-post-main-link shadow-box-link\">\n      <div class=\"oxy-post-box\">\n\n        <div class='service-icon'>\n                  <\/div>\n\n        <h5>Tax &#038; Transfer Pricing<\/h5>\n        <div class='oxy-post-content'>\n          Value assets and trademarks across your holdings to maximise revenue and profit          <!-- <span class='read-more'> read more<\/span> -->\n        <\/div>\n      <\/div>\n    <\/a>\n  <\/div>\n  \n  \n  <div class=\"oxy-post\">\n    <a href='\/contact-us?enquiry=Litigation%20Support' class=\"oxy-post-main-link shadow-box-link\">\n      <div class=\"oxy-post-box\">\n\n        <div class='service-icon'>\n                  <\/div>\n\n        <h5>Litigation Support<\/h5>\n        <div class='oxy-post-content'>\n          Determine damages to your brand or enquire about our expert witness support          <!-- <span class='read-more'> read more<\/span> -->\n        <\/div>\n      <\/div>\n    <\/a>\n  <\/div>\n  \n  \n  <div class=\"oxy-post\">\n    <a href='\/contact-us?enquiry=M%26A%20Due%20Diligence' class=\"oxy-post-main-link shadow-box-link\">\n      <div class=\"oxy-post-box\">\n\n        <div class='service-icon'>\n                  <\/div>\n\n        <h5>M&#038;A Due Diligence<\/h5>\n        <div class='oxy-post-content'>\n          Investigate target brands pre-deal to build value post acquisition          <!-- <span class='read-more'> read more<\/span> -->\n        <\/div>\n      <\/div>\n    <\/a>\n  <\/div>\n  \n  \n  <div class=\"oxy-post\">\n    <a href='\/contact-us?enquiry=Fair%20Value%20Exercises' class=\"oxy-post-main-link shadow-box-link\">\n      <div class=\"oxy-post-box\">\n\n        <div class='service-icon'>\n                  <\/div>\n\n        <h5>Fair Value Exercises<\/h5>\n        <div class='oxy-post-content'>\n          Conduct a valuation for post-acquisition and balance sheet reporting          <!-- <span class='read-more'> read more<\/span> -->\n        <\/div>\n      <\/div>\n    <\/a>\n  <\/div>\n  \n  \n  <div class=\"oxy-post\">\n    <a href='\/contact-us?enquiry=Investor%20Reporting' class=\"oxy-post-main-link shadow-box-link\">\n      <div class=\"oxy-post-box\">\n\n        <div class='service-icon'>\n                  <\/div>\n\n        <h5>Investor Reporting<\/h5>\n        <div class='oxy-post-content'>\n          Provide clarity on the value of an important asset to a critical audience          <!-- <span class='read-more'> read more<\/span> -->\n        <\/div>\n      <\/div>\n    <\/a>\n  <\/div>\n  \n    \n<\/div>\n\n<\/div><a id=\"link_button-128-54\" class=\"ct-link-button primary-button\" href=\"\/contact-us?enquiry=Brand%20Valuation\" target=\"_self\"  >Find Out More<\/a><\/div><\/section><section id=\"section-43-54\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><h2 id=\"headline-48-54\" class=\"ct-headline\">Brand Valuation Methodology<br><\/h2><div id=\"new_columns-44-54\" class=\"ct-new-columns\" ><div id=\"div_block-45-54\" class=\"ct-div-block\" ><div id=\"_rich_text-47-54\" class=\"oxy-rich-text\" ><p class=\"font_8\">We conduct all of our brand valuations in accordance with the approaches outlined in\u00a0<a href=\"https:\/\/www.iso.org\/standard\/46032.html\" target=\"_blank\" rel=\"nofollow noopener\" data-content=\"https:\/\/www.iso.org\/standard\/46032.html\" data-type=\"external\">ISO:10668<\/a>, the international standard on monetary brand valuation.<\/p>\r\n<p class=\"font_8\">There are no black boxes. Our approach is to work openly, collaboratively and flexibly with clients, and we always reveal the details of our modelling and analysis. This means our clients always understand what lies behind \u2018the number\u2019.<\/p>\r\n<p class=\"font_8\">The three brand valuation approaches (Market, Cost and Income) outlined in ISO:10668 are common to any type of valuation \u2013 not just those of brands. This makes them the most used and trusted approaches by law courts, accountants, financial experts, and the International Valuation Standards Council (IVSC).<\/p>\r\n<p class=\"font_8\">We could talk all day about Brand Valuation approaches and methodologies. If you want to get more into specifics we would love to chat. We also have an extensive library of articles that get more into the detail.<\/p><\/div><\/div><div id=\"div_block-46-54\" class=\"ct-div-block\" ><style>\/* FLEX GALLERY *\/\n\n.oxy-gallery.oxy-gallery-flex {\n\tdisplay: flex;\n\tflex-direction: row;\n\tflex-wrap: wrap;\n\tjustify-content: center;\n}\n\n.oxy-gallery-flex .oxy-gallery-item {\n\toverflow: hidden;\n\tflex: auto;\n\n}\n\n.oxy-gallery-flex .oxy-gallery-item-sizer {\n\tposition: relative;\n}\n\n.oxy-gallery-flex .oxy-gallery-item-contents {\n\tposition: absolute;\n\ttop: 0; bottom: 0; left: 0; right: 0;\n\tbackground-size: cover;\n\tmargin: 0;\n}\n\n.oxy-gallery-flex .oxy-gallery-item-contents img {\n\twidth: 100%;\n\theight: 100%;\n\topacity: 0;\n}\n\n\n\n\/* MASONRY GALLERY *\/\n\n.oxy-gallery.oxy-gallery-masonry {\n\tdisplay: block;\n\toverflow: auto;\n}\n\n.oxy-gallery-masonry .oxy-gallery-item {\n\tbreak-inside: avoid;\n\tdisplay: block;\n\tline-height: 0;\n\tposition: relative;\n}\n\n.oxy-gallery-masonry 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data-original-src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2020\/07\/MASB-Certified-standards-logo.png\" data-original-src-width=\"903\" data-original-src-height=\"903\" alt=\"Marketing Accountability Standards Board Certified\">\n                            <figcaption><\/figcaption>\n\n                        <\/figure>\n\n                    <\/div>\n\n                \n                    <div class='oxy-gallery-item'>\n\n                        <figure class='oxy-gallery-item-contents'>\n\n                            <img decoding=\"async\"  src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2020\/07\/International-Valuation-Standards-Council-logo.png\" data-original-src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2020\/07\/International-Valuation-Standards-Council-logo.png\" data-original-src-width=\"4299\" data-original-src-height=\"2330\" alt=\"International Valuation Standards Council Certified\">\n                            <figcaption><\/figcaption>\n\n                        <\/figure>\n\n                    <\/div>\n\n                \n                    <div class='oxy-gallery-item'>\n\n                        <figure class='oxy-gallery-item-contents'>\n\n                            <img decoding=\"async\"  src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2020\/07\/Austrian-Standards-logo.png\" data-original-src=\"https:\/\/brandfinance.com\/wp-content\/uploads\/2020\/07\/Austrian-Standards-logo.png\" data-original-src-width=\"903\" data-original-src-height=\"903\" alt=\"Certified by Austrian Standards\">\n                            <figcaption><\/figcaption>\n\n                        <\/figure>\n\n                    <\/div>\n\n                \n                <\/div>\n        <\/div><\/div><\/div><\/section><div id=\"code_block-129-54\" class=\"ct-code-block\" ><\/div><div id=\"code_block-142-792\" class=\"ct-code-block \" >\n\n  <section class='ct-section bf-posts-section'>\n    <div class='ct-section-inner-wrap'>\n      \n      \n              <header class='posts-header'>\n          <h2 class='posts-section-title'>More On Brand Valuation From Our Experts<\/h2>\n          \n        <\/header>\n            \n\n\n      <div class=\"bf-posts-x4 posts\">\n\n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/strengthening-dubai-polices-global-reputation-through-trust-innovation-and-community-focus\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/10\/shutterstock_2523093595-1-e1760604534328-450x169.jpg), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>Strengthening Dubai Police\u2019s global reputation through trust, innovation, and community\u00a0focus\u00a0<\/h5>\n\n          <\/a>\n        <\/div>\n        \n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/vinamilk-nurturing-generations-through-quality-innovation-and-sustainability\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/10\/Image-3-2-450x168.png), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>Vinamilk: Nurturing generations through quality, innovation and sustainability<\/h5>\n\n          <\/a>\n        <\/div>\n        \n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/sm-supermalls-redefining-the-filipino-mall-experience-through-innovation-and-sustainability\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/10\/new-450x181.jpg), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>SM Supermalls: Redefining the Filipino mall experience through innovation and sustainability<\/h5>\n\n          <\/a>\n        <\/div>\n        \n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/vinpearl-transforming-vietnamese-tourism-into-a-global-experience-destination\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/10\/VPRTNT_6-2-450x300.jpg), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>Vinpearl: Transforming Vietnamese tourism into a global experience destination<\/h5>\n\n          <\/a>\n        <\/div>\n        \n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/valio-strengthening-finlands-strongest-brand-through-innovation-and-responsibility\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/09\/Valio_keittion_0578_final_hires-450x450.png), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>Valio: Strengthening Finland\u2019s strongest brand through innovation and responsibility<\/h5>\n\n          <\/a>\n        <\/div>\n        \n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/securitas-seeing-a-different-world-in-security-and-brand-leadership\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/09\/2135-Maritime1_RB_jpg37-353x450.jpg), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>Securitas: Seeing a different world in security and brand leadership<\/h5>\n\n          <\/a>\n        <\/div>\n        \n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/millennium-hotels-and-resorts-creating-meaningful-connections-through-digital-innovation-and-personalised-guest-experiences\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/08\/M-Social-Hotel-Suzhou-Aerial-450x253.jpg), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>Millennium Hotels and Resorts: Creating meaningful connections through digital innovation and personalised guest experiences<\/h5>\n\n          <\/a>\n        <\/div>\n        \n        \n        <div class=\"post\">\n          <a class=\"post-main-link\" href=\"https:\/\/brandfinance.com\/insights\/cimb-building-momentum-across-asean-with-bold-ambitions\">\n\n            <div class=\"post-image-fixed-ratio\" style=\"background-image: url(https:\/\/brandfinance.com\/wp-content\/uploads\/2025\/09\/shutterstock_2601027655-scaled-e1758169306842-450x206.jpg), repeating-linear-gradient( 45deg, #eee, #eee 10px, #ddd 10px, #ddd 20px);;\">\n            <\/div>\n\n            <h5>CIMB: Building momentum across ASEAN with bold ambitions<\/h5>\n\n          <\/a>\n        <\/div>\n        \n                <div class=\"post\"><\/div><div class=\"post\"><\/div><div class=\"post\"><\/div>\n\n      <\/div>\n    \n      \n      \n\n    <\/div>\n  <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Brand valuations are used for a variety of purposes, whether for tax, finance, or marketing reasons. 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