{"id":7098,"date":"2020-12-02T11:12:43","date_gmt":"2020-12-02T11:12:43","guid":{"rendered":"https:\/\/brandfinance.com\/?post_type=press-release&p=7098"},"modified":"2021-09-28T11:41:22","modified_gmt":"2021-09-28T10:41:22","slug":"brand-finance-africa-expands-in-east-africa","status":"publish","type":"press-release","link":"https:\/\/brandfinance.com\/press-releases\/brand-finance-africa-expands-in-east-africa","title":{"rendered":"Brand Finance Africa Expands in East Africa"},"content":{"rendered":"\n

Brand Finance<\/a> <\/a>\u2013 the world\u2019s leading brand valuation consultancy \u2013 is pleased to announce that Walter Serem is the new Regional Manager of the East Africa region of Brand Finance Africa. He assumes the position with immediate effect. Walter joins Jeremy Sampson, Managing Director of the Africa division of Brand Finance, and is based in Nairobi, Kenya.  <\/p>\n\n\n\n

Walter has had a long career in marketing, advertising, graphic design, public relations, reputation management, and branding in East Africa.  <\/p>\n\n\n\n

On being appointed, Walter Serem, Regional Manager East Africa, Brand Finance Africa commented: \u201cI am delighted to be joining the Brand Finance team at a time when brands have never been more important - their impact ever increasing and embracing most aspects of our day to day lives on a global scale. In Africa, many brands are not measured, monitored, nor leveraged to their full potential. My appointment presents an opportunity to change this.\u201d<\/p>\n\n\n\n

David Haigh, CEO of Brand Finance Plc, commented: \u201cAs African brands grow in stature both at home and abroad, it is becoming increasingly important for the continent\u2019s companies to understand and manage brand value. Walter\u2019s breadth of experience and focus on helping African brands to succeed, makes him the perfect candidate to spread this crucial message and to help African brands make their mark on the domestic and international stage.\u201d<\/p>\n\n\n\n

Jeremy Sampson, Managing Director of Brand Finance Africa, added: \u201cAfrica remains very fragmented in brand terms with many - whilst very influential in their home country - having little or no activity in a second or third. As a result, there are no truly Pan African brands. Of the top 150 African brands, in the Brand Finance Africa 150TM<\/sup> ranking<\/a>: 34 are banks, 25 telcos, 13 beer brands, and 9 insurance. We are finding that banks and insurance brands are in especially competitive positions and often require our assistance. Walter\u2019s knowledge and experience of working in East Africa will be invaluable.\u201d<\/p>\n\n\n\n

Brand Finance has recently released the inaugural Africa 150\u2122 report<\/a>, showcasing the continent\u2019s most valuable and strongest brands. It was a clean sweep for South African brands, which claimed the top 10 spots, with MTN crowned the most valuable African brand, its brand value US$3.3 billion. The report features seven East African brands \u2013 six Kenyan and one Ethiopian, of which Safaricom is the most valuable, ranking 12th<\/sup> overall, with a brand value of US$970 million.<\/p>\n\n\n\n

In the Brand Finance Nation Brands 2020 ranking<\/a>, fourteen African nations feature, with Nigeria the highest ranked in 40th<\/sup> position. As with the majority of nations across the ranking, Nigeria has recorded a brand value loss, down 15% to US$217 billion. In contrast, Ethiopia has emerged as the fastest-growing brand on the continent, its nation brand value increasing an impressive 19% to US$61 billion.<\/p>\n\n\n\n

ENDS<\/strong><\/p>\n\n\n\n

Contacts<\/strong><\/p>\n\n\n\n

Walter Serem
Regional Manager East Africa, Brand Finance Africa
M. + 254 722 444 686
w.serem@brandfinance.com<\/a><\/p>\n\n\n\n

Jeremy Sampson
Managing Director, Brand Finance Africa
M. +27 82 8857300
j.sampson@brandfinance.com<\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Finance \u2013 the world\u2019s leading brand valuation consultancy \u2013 is pleased to announce that Walter Serem is the new Regional Manager of the East Africa region of Brand Finance Africa. He assumes the position with immediate effect. Walter joins Jeremy Sampson, Managing Director of the Africa division of Brand Finance, and is based in […]<\/p>\n","protected":false},"featured_media":4452,"comment_status":"closed","ping_status":"closed","template":"","tags":[178],"class_list":["post-7098","press-release","type-press-release","status-publish","has-post-thumbnail","hentry","tag-east-africa"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/7098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/types\/press-release"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/comments?post=7098"}],"version-history":[{"count":1,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/7098\/revisions"}],"predecessor-version":[{"id":12869,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/press-release\/7098\/revisions\/12869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/media?parent=7098"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/tags?post=7098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}