{"id":746,"name":"Mike Rocha","url":"","description":"Mike is a global authority on brand economics and valuation, with extensive experience of helping businesses grow by maximising the value creation potential of their brands.\r\n\r\nHe has over 20 years of experience across a wide range of branding challenges, leading assignments on brand-led growth, brand-related cost savings, brand-based negotiations and transactions, and expert witness work for disputes.\r\n\r\nHis experience of leading teams of analysts on the evaluation of brand strength and value for the world\u2019s most valuable brands gives him unique insight into the factors that drive brand success globally.\r\n\r\nPrior to joining Brand Finance, Mike was the global lead for the brand economics practice at Interbrand. He has a broad range of experience across many sectors, with clients including Allianz, AXA, British Gas, BUPA, Ericsson, Goldman Sachs, Hertz, Hyundai, Kia, Mastercard, Orange, PayPal, Samsung, Standard Chartered Bank, Virgin, among others.\r\n\r\nMike studied Economics at Cambridge University and is a Chartered Marketer and Chartered Accountant, having qualified with Arthur Andersen in London. He is a member of the Institute of Chartered Accountants of England and Wales, ICAEW Valuation Group and Chartered Institute of Marketing.","link":"https:\/\/brandfinance.com\/profile\/mike-rocha","slug":"mike-rocha","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/5e121ee2821fb9cffc0a8a0898834c81?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/5e121ee2821fb9cffc0a8a0898834c81?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/5e121ee2821fb9cffc0a8a0898834c81?s=96&d=mm&r=g"},"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinance.com\/wp-json\/wp\/v2\/users"}]}}